In 1996, Rince de Jong began to photograph demented elderly people. She had already been working part-time in elderly care for eight years. She initially considered her work as a photographer and her job as a caretaker as two separate worlds. Once she had decided to devote a series to this world, at least she knew for sure how she would not tackle it. She didn’t want to show a dramatic image, tell a pathetic story. By becoming part of the daily routines and environment of her portraits, Rince de Jong has built an ouvre that is loving, honest, pure and direct. The result is disarming and powerful simplicity.